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With the german broadcasters, it's been hard to push the first one to trying out creative commons licencing. Bc the others didn't. German public broadcasters don't like to take a risk. Once ZDF showed it's possible, others followed. This made me think. Why shouldn't public broadcasters from all over the world follow that example?
As a movement that supports free knowledge, we urge educational content being provided by public broadcasters should be 1. freely licensed, wherever possible, 2. paid fairly, 3. accessible everywhere (and not subject to geoblocking), 4. accessible anytime (without an expiry date for informational and educational content)
more on this: https://medium.com/@wikimediapolicy/broadcast-by-the-public-for-the-public-a68b1ed0ada7