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The idea came from Finland where the first Reko groups have existed since 2013. Reko means rejäl konsumption which translates to real consumption.
The idea is to bring together producers and consumers for food and raw products. Directly without hands in the middle. Locally produced, bought by the people that will eat it. Meeting each other for the exchange of products.
Reko supports values like local food production, combined with trust, a passion for exciting ingredients and a love for small scale production. The groups are open for everyone.
Through direct contact between consumers and producers a reliability is built. Consumers can ask detailed questions about the ways their food is produced. They get a different level of appreciation really knowing where it is coming from.It makes them able to buy products that are not available in stores and getting products as fresh as possible. Small scale producers can play along with their strengths like educating about their product.