Tijmen Schep is a technology critic and privacy designer. He researchers how the rise of the data-driven reputation economy is stimulating a culture of self-censorship and risk avoidance. How do we help the wider audience to not just understand the issue, but offer them a way out? Schep proposes to take the comparison of data to oil to its logical conclusion: if oil lead to global warming, then data leads to "Social Cooling". Tijmen co-founded SETUP, a Dutch non-profit that uses humor to explain data-issues to a wider audience, and whose projects have featured on SXSW and CNN. He also wrote the book "Design my Privacy" which is used in design schools throughout the Netherlands to teach ethics for the Internet of Things. Photo by Giorgos Gripeos, CC BY
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