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Internet Freedom Tools (IFTs) are developed to solve the technical challenges of anonymity, privacy, security and information access. Focus on these technical challenges rather than the user of an IFT can lead to overlooking the motivations, needs and usability issues faced by user communities. Further, IFTs may solve a technical challenge for users, and yet fall short when it comes to user experience. There is a disconnect that must be remedied for IFTs and the people who use them to realize their full potential. This talk seeks to provide new insights to developers and users in need of knowledge on how they can better address relevant problems, create appropriate solutions and help users with IFTs.
This talk will explain to the audience what tools are available for user-focused design. It will also walk through a framework to guide the development of IFTs that is grounded in ethnographic methods and human-centered design, and how this framework is being used to conduct an IFT user community.
This work is currently being conducted by SecondMuse and Radio Free Asia through the Open Technology Fund (www.opentechfund.org).
ADDENDUM: But, what is "Ethnography"? What are "User Communities"?
Ethnography is defined as the study of culture and human motivation through qualitative research. Ethnographic practices complement usability studies by tapping into needs and motivations of people and users to give the "why" behind certain actions observed solely through conducting usability research. This method includes interviews, observing specific behaviors and understanding the material culture and surrounds of a target group.
A community is defined as a group of users that can be defined by geography, culture, shared experiences, or shared challenges. User is defined as someone who is currently utilizing a particular IFTs such as Tor, RedPhone, CryptoCat, and/or other privacy, security, anonymity and access enhancing technologies and methodologies created by developers or users themselves. A user may also be defined as a potential user of such technologies and tools.