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Trackography

You never read alone

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Video duration
00:31:57
Language
English
Abstract
Have you ever wondered who is watching while you are reading your favourite media online?

Whether we are reading the Guardian, the New York Times, the Hindu or any other news website, third party trackers are collecting data about our online behaviour.

This lecture will present Tactical Tech's new project, Trackography, which shows that we are all part of a global tracking business.

When we access websites, third parties are able to track our online behaviour, aggregate our data, link it to other data collected about us and subsequently create profiles. These profiles tell a story about us – which may or may not be true - and can include our political beliefs, gender, sexual orientation, economic status, habits, interests, affiliations and much more.

And while this might all appear to be harmless, we largely have very little control over how and when our data is collected, how our profiles are created, whether they are accurate, who they are subsequently shared with, who has access to them, what they are used for, where they are stored and for how long.

The global data industry has been very opaque... until now.

Trackography illustrates which companies track our data when we read the news online, which countries our data travels to and how our data is handled everytime we access a media website within a period of time.

We developed Trackography to increase transparency about the data collection industry. We hope it will start a discussion on unseen and unconsented data collection and on the politics of data.

Come to our lecture, learn about Trackography and help us track the trackers!

Talk ID
6299
Event:
31c3
Day
3
Room
Saal 2
Start
10 p.m.
Duration
00:30:00
Track
Ethics, Society & Politics
Type of
lecture
Speaker
Maria Xynou
Claudio Agosti
Talk Slug & media link
31c3_-_6299_-_en_-_saal_2_-_201412292200_-_trackography_-_maria_xynou_-_claudio_vecna
English
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Last revision: 2 years, 8 months ago